“It gives us an identify and names the location,” said Steele, who is also co-founder of Doccaster (Gotootie Inc.), an Internet-based document hosting and distribution platform for events.
Silicon Orange is not only a play on the name Silicon Valley, it’s also gives the location of the downtown tech community – mostly along, and close to, Orange Avenue. Steele’s Tweets also talk about juicy news or events, a reference to the orange in Silicon Orange.