As an interactive design team within a larger architecture firm, the LAB seeks to blur the line between the physical and virtual in all of Rockwell Group’s projects. The LAB’s process relies heavily on iterative prototypes that we build ourselves. Through making and experimenting with interactive experiences, and embedding that software and hardware into things and places, the LAB creates narratives and new design opportunities that provide deeper and more valuable experiences for visitors and inhabitants. Our team members have diverse backgrounds from various design disciplines, including software and hardware engineering. In general, the ambition of the LAB is to explore, experiment, and embed interactive experiences augmented with digital technology in objects, environments and stories. This activity includes in-house design and the creation of interactive environments/objects, scripting software, science and technology consultation, and maintaining networks of technology soluti...