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Don’t Use Automatic Image Sliders or Carousels, Ignore the Fad | ConversionXL

Mon, 02/25/2013 - 09:21 -- rprice

In all the testing I have done, home page carousels are completely ineffective.For one, anything beyond the initial view has a huge decrease in visitor interaction. And two, the chances that the information being displayed in the carousel matches what the visitor is looking for is slim. So in that case the carousel becomes a very large banner that gets ignored. In test after test the first thing the visitor does when coming to a page with a large carousel is scroll right past it and start looking for triggers that will move them forward with their task.